Boiler Hot Mic · Co-founder · 2025 to present
Boiler Hot Mic
My friend Jordan and I take a microphone around Purdue and ask students one good
question. That is the whole format. We started it in November 2025 with a sign, a mic
stand and no audience, and it now runs at roughly 10,000 followers and
50k to 100k+ views per video.
The interesting part is what makes a question travel. Most of them do not. We keep a
running bank of them and treat it like an experiment. The gap between a video that lands
and one that does nothing is almost never the production. It is whether the question
makes someone stop and answer it out loud.
It worked well enough to repeat. We spun the format into Campus Hot Mic, a multi-campus
network running the same brand model at other schools, and we now run sponsored
campaigns with brands.
We were running all of this out of a spreadsheet, so I built the dashboard we operate
from now. It pulls every post straight from the Instagram API, currently
100 posts and 9.1M views, and puts the content calendar, question bank,
sponsorships and finances in one place. Answering "which questions actually work" went
from an afternoon of scrolling to a sorted column.
It is password-gated, since it holds our sponsorship and revenue numbers, so there is no
public demo of it here.